Build a platform for Hyundai to take ownership of premium for all.
Hyundai to own territory for design festivals biennales and design weeks across the globe. Building a platform for design across creative industries, collages and universities that amplified Hyundai’s awareness of premium for all.
A brand stamp was created derived from human scale then segmented into sub branding to give a consistent look & feel across all disciplines. The subsections where then used to split up the different disciplines from talks, film, workshops and galleries.
A digital platform was created to build a hub of recourse, films and inspiration that would attract designers, creative and consumers building awareness of the brand and creating brand advocacy.
ATL – PRINT CAMPAGN
A ATL campaign was created in two fold one to create awareness on new and existing consumers attracting anew revenue of client in the design sector and the other was attracting new up and coming talented creative.
OUTDOOR & EXPERIENCE
Across the globe there where pavilions, installations, launch parties and talks. The main launch party was out of bespoke designed pavilions that where landmarks in the creative sector and grew familiar with Hyundai’s new preposition, premium for all.